Weekly CEO report
One report per ISO week, in the eighteen fields the mandate lists, in that order. Outcomes, not activity. A number not measured that week says so.
Template
| # | Field | Type |
|---|---|---|
| 1 | Revenue | number or null (not measured) |
| 2 | MRR | number or null (not measured) |
| 3 | ARR | number or null (not measured) |
| 4 | Pipeline | number or null (not measured) |
| 5 | Leads | number or null (not measured) |
| 6 | Qualified opportunities | number or null (not measured) |
| 7 | Conversion | number or null (not measured) |
| 8 | Churn | number or null (not measured) |
| 9 | Retention | number or null (not measured) |
| 10 | Gross margin | number or null (not measured) |
| 11 | Customer requests | list |
| 12 | Top workflow | text or null |
| 13 | Top failure | text or null |
| 14 | Competitive change | text or null |
| 15 | Features killed | list |
| 16 | Customers won | list |
| 17 | Customers lost | list |
| 18 | Next 7 days | list |