Agent 3 · Operations cluster

KPI system

Revenue first. Fourteen indicators, each with a definition and the source it is measured from. A value appears only when it has been measured; the strip never shows a zero that was not counted.

0 of 14 measuredcurrency CAD (the proving ground invoices in Toronto)machine-readable /api/cluster/kpi/

Primary

Revenue · primary: not yet measured; source when measured: Invoice ledger of the entity that bills the customer.

Secondary

Pipeline: not yet measured; source when measured: Customer evidence log (content/cluster/evidence.ts).
Leads: not yet measured; source when measured: Customer evidence log.
Qualified opportunities: not yet measured; source when measured: Customer evidence log.
Conversion: not yet measured; source when measured: Customer evidence log.
Churn: not yet measured; source when measured: Billing system.
Retention: not yet measured; source when measured: Derived from churn.
Gross margin: not yet measured; source when measured: Ledger plus infrastructure invoices.
Time saved: not yet measured; source when measured: Customer measurement during pilot.
Implementation speed: not yet measured; source when measured: Pilot log.

Derived

MRR: not yet measured; source when measured: Billing system.
ARR: not yet measured; source when measured: Derived from MRR.
CAC: not yet measured; source when measured: Ledger.
Payback period: not yet measured; source when measured: Derived.

Definitions

Every KPI, how it is defined, where it is measured
KPI	Rank	Unit	Definition	Source
Revenue	primary	CAD	Cash invoiced to external customers for software or software-enabled service in the period. The primary KPI; every other number exists to explain this one.	Invoice ledger of the entity that bills the customer.
MRR	derived	CAD	Monthly recurring revenue from active subscriptions at period end. Setup and implementation fees excluded.	Billing system.
ARR	derived	CAD	MRR × 12.	Derived from MRR.
Pipeline	secondary	CAD	Sum of the annual value of qualified opportunities with a named decision maker and a stated budget.	Customer evidence log (content/cluster/evidence.ts).
Leads	secondary	count	Inbound or outbound contacts with a real business in a candidate vertical in the period.	Customer evidence log.
Qualified opportunities	secondary	count	Leads with a stated pain, a named decision maker, a budget and an urgency other than "none".	Customer evidence log.
Conversion	secondary	%	Qualified opportunities that became a signed pilot or a paying customer, divided by qualified opportunities.	Customer evidence log.
Churn	secondary	%	Paying customers lost in the period divided by paying customers at period start.	Billing system.
Retention	secondary	%	100 − churn, measured on the same cohort.	Derived from churn.
Gross margin	secondary	%	(Revenue − cost of delivering it: hosting, AI inference, support labour, implementation labour) ÷ revenue.	Ledger plus infrastructure invoices.
Time saved	secondary	hours	Hours per month a customer no longer spends on the workflow the product replaced, measured with the customer, not estimated for them.	Customer measurement during pilot.
Implementation speed	secondary	days	Calendar days from signed pilot to first real job processed through the software.	Pilot log.
CAC	derived	CAD	Sales and marketing cost in the period ÷ customers won in the period.	Ledger.
Payback period	derived	months	CAC ÷ (MRR per customer × gross margin).	Derived.